CLARION AND KONI AMERICA JOIN FORCES TO ADVANCE THE ‘CLARION BUILDS’ PROGRAM
Clarion Builds BMW 2002 Project Gains Momentum with KONI America coming aboard
Cypress, California, (June 19, 2014) – Clarion Corporation of America announced today the addition of KONI America as the newest ‘Clarion Builds’ Gold-Level premium partner on the program’s first vehicle restoration project.
Clarion Builds is an innovative marketing program initiated by Clarion to tackle unique restoration projects of iconic cars and trucks in cooperation with key partners hand-selected for each individual project. The program is designed to connect with new and existing fans who are car enthusiasts, automotive sports fans, journalists, historians, and anyone with an interest in design and style, through a mix of social and traditional media.
"KONI Group is run by a truly dedicated team of automotive enthusiasts and it is great having them on board for this exciting Clarion Builds project," stated Allen H. Gharapetian, Vice President of Marketing & Product Planning for Clarion Corporation of America. "KONI shock absorbers are known in the industry as the undisputed benchmarks for performance, durability and quality. In fact, it is quite telling to share that all our Clarion Builds partners were delighted when they learned about KONI joining the program and that speaks volumes about where the company and its superior products stand."
“KONI America is very proud to be a part of the Clarion Builds BMW 2002 project. As the world leader is adjustable shock absorber technology, we are excited to bring legendary KONI ride control, tuning, and handling improvement to the rebirth of this iconic European sport coupe. KONI’s partnership with Clarion brings two world class brands from different specialties within the performance automotive spectrum focusing together to make the legendary BMW 2002 the best possible mix of yesterday and today,” stated Lee Grimes, Automotive Product Manager at KONI America.
The first Clarion Build project, the ground up restoration of a 1974 BMW 2002, an iconic modern classic, will be a work of art at the completion of the project. Clarion and its key partners, including KONI America, aim to bring fans and followers specific project details throughout the different phases until its full completion.
To find out more about the program, visit Clarion Builds at www.clarionbuilds.com, watch the build introduction video https://www.youtube.com/watch?v=yuHBzTZJIe8 or follow Clarion on Facebook at www.facebook.com/clarionusa.
Headquartered in Cypress, California, Clarion Corporation of America is a subsidiary of Japan-based Clarion Co. Ltd, which has been a consolidated subsidiary of the Hitachi Group since 2006. Clarion has been an international leader in car audio and electronics since 1940. The company is engaged in the research, development, engineering, design, manufacturing, sales and marketing of mobile entertainment, navigation, infotainment, communication, safety and security products for the automotive, marine, recreational vehicle, commercial fleet and heavy industry environments. Clarion has been the recipient of numerous excellence awards for design, innovation, support, manufacturing and product reliability from independent organizations. The company has marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the web at www.clarion.com.
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As a part of ITT Motion Technologies, KONI develops, manufactures and markets high performance shock absorbers for many types of private and commercial vehicles including street and racing cars, trucks, buses, RVs and military vehicles as well as railway rolling stock. ITT Motion Technologies is the world leader in the development and production of brake pads and friction materials for the transport and automobile industry. www.koni.com