CLARION TEAMS UP WITH PANDORA TO CREATE THE PERFECT SOUNDTRACK FOR THE ‘CLARION BUILDS’ PROGRAM
Exclusive Clarion Pandora Station gets the Clarion Builds’ BMW 2002 Project Moving and Shaking
Cypress, California, (September 16, 2014) – Clarion Corporation of America announced today that Pandora (NYSE: P), the leading internet radio service, has secured the last of two coveted Platinum-Level partner positions for the ‘Clarion Builds’ program’s first vehicle restoration project by working with Clarion to establish an exclusive Clarion Builds Pandora station to promote the spirit of the program and its projects.
Clarion has fashioned the innovative Clarion Builds program to tackle unique restoration projects of iconic cars and trucks in cooperation with key partners who are hand-selected for each individual project. The program is designed to connect with new and existing fans who are car enthusiasts, automotive sports fans, journalists, historians, and anyone with an interest in design and style. The addition of a bespoke Clarion Pandora station to the program drives home Clarion’s commitment and passion for great audio and music that can truly be enjoyed by automotive fans and enthusiasts when driving.
“Pandora adds a truly cool touch to our Clarion Builds program which is designed around fans and enthusiasts who like to set trends and break the otherwise typical expectations when it comes to in-vehicle entertainment,” stated Allen H. Gharapetian, Vice President of Marketing & Product Planning for Clarion Corporation of America. “With a personalized Clarion Builds Pandora station offering a unique music selection designed around the car culture and period influencers that shaped our lives during the decades where cars played an integral part in who we were, we have a feeling that everyone following our Clarion Builds program and our iconic 1974 BMW 2002 project will find another reason to get further involved with the program.”
“Pandora is changing the face of radio in a connected world and we are thrilled to be a part of the Clarion Builds BMW 2002 project to bring the best personalized radio experience to the restoration of this iconic modern classic,” said Geoff Snyder, Vice President of Automotive Business Development at Pandora.
The first Clarion Builds project, the ground up restoration of a 1974 BMW 2002, an iconic modern classic, will be a work of art at the completion of the project. Clarion and its key partners, including Pandora, aim to bring fans and followers engaging and entertaining project details throughout the different phases until its full completion. Thanks to Pandora, the Clarion Builds program will be able to celebrate the spirit of the 02 through phenomenal music.
Listen to the Clarion Builds Pandora station at www.pandora.com/ClarionBuilds
To find out more about the program, visit Clarion Builds at www.clarionbuilds.com, watch the build introduction video at https://www.youtube.com/watch?v=yuHBzTZJIe8 or follow Clarion on Facebook at www.facebook.com/clarionusa.
Headquartered in Cypress, California, Clarion Corporation of America is a subsidiary of Japan-based Clarion Co. Ltd, which has been a consolidated subsidiary of the Hitachi Group since 2006. Clarion has been an international leader in car audio and electronics since 1940. The company is engaged in the research, development, engineering, design, manufacturing, sales and marketing of mobile entertainment, navigation, infotainment, communication, safety and security products for the automotive, marine, recreational vehicle, commercial fleet and heavy industry environments. Clarion has been the recipient of numerous excellence awards for design, innovation, support, manufacturing and product reliability from independent organizations. The company has marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the web at www.clarion.com.
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Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song, or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of more than one million tracks. Tens of millions of people turn on Pandora every day to hear music they love. www.pandora.com