CLARION WELCOMES MOTHERS POLISH AS THE NEWEST PARTNER FOR THE ‘CLARION BUILDS’ PROGRAM
Clarion Builds’ BMW 2002 Project Gains Polish and Presence Courtesy of Mothers
Cypress, California, (August 7, 2014) – Clarion Corporation of America announced today the addition of Mothers Polish as the newest ‘Clarion Builds’ Silver-Level premium partner on the program’s first vehicle restoration project.
Clarion Builds is an innovative marketing program initiated by Clarion to tackle unique restoration projects of iconic cars and trucks in cooperation with key partners, hand-selected for each individual project. The program is designed to connect with new and existing fans who are car enthusiasts, automotive sports fans, journalists, historians, and anyone with an interest in design and style, through a mix of social and traditional media.
"Mothers’ passion for perfection is legendary in our industry so it is great to welcome the company and its enthusiastic team of professionals to the Clarion Builds program," stated Allen H. Gharapetian, Vice President of Marketing & Product Planning for Clarion Corporation of America. "Mothers will be supporting our BMW 2002 restoration project not just with their excellent, professional quality products and know-how but also by contributing significantly to our goal of attracting more fans and enthusiasts to Clarion Builds and spreading our excitement, interest and love for iconic cars and motorsports."
"The entire family at Mothers is excited to be part of the Clarion Builds program. Our companies share a longtime, common passion for iconic cars, motorsports and everything in between," stated Jim Holloway, Vice President of Mothers. "This restoration will help introduce a new generation of car enthusiasts to this legendary sports sedan, as well as the rich history of BMW."
The first Clarion Builds project, the ground up restoration of a 1974 BMW 2002, an iconic modern classic, will be a work of art at the completion of the project. Clarion and its key partners, including Mothers, aim to bring fans and followers specific project details throughout the different phases until its full completion.
To find out more about the program, visit Clarion Builds at www.clarionbuilds.com, watch the build introduction video at https://www.youtube.com/watch?v=yuHBzTZJIe8 or follow Clarion on Facebook at www.facebook.com/clarionusa.
Headquartered in Cypress, California, Clarion Corporation of America is a subsidiary of Japan-based Clarion Co. Ltd, which has been a consolidated subsidiary of the Hitachi Group since 2006. Clarion has been an international leader in car audio and electronics since 1940. The company is engaged in the research, development, engineering, design, manufacturing, sales and marketing of mobile entertainment, navigation, infotainment, communication, safety and security products for the automotive, marine, recreational vehicle, commercial fleet and heavy industry environments. Clarion has been the recipient of numerous excellence awards for design, innovation, support, manufacturing and product reliability from independent organizations. The company has marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the web at www.clarion.com.
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Mothers® is known worldwide for its premium-grade polishes, waxes and cleaners, and offers a broad array of finish care products under its Back-to-Black®, California Gold®, Marine, PowerBall®, Professional and Reflections® lines. Go to www.mothers.com for information on all of these products, along with a host of how to videos and car care tips in the online Mothers® Detail Guide at www.detailguide.com and the Wax Forum at www.waxforum.com. Follow us on Facebook at www.facebook.com/mothersusa.