Clarion Builds’ BMW 2002 Project Enters New Phases as Clarion and Wirez Work Together to Design the Best Entertainment System for the Iconic Car.

 Cypress, California, (December 3, 2014) – Clarion Corporation of America announced today the addition of Wirez Inc. as the newest ‘Clarion Builds’ Bronze-Level partner on the program’s first vehicle restoration project. Powering and connecting all the premium Clarion audio equipment planned for installation in the Clarion Builds’ BMW 2002, Wirez will be providing high performance cables and accessories that will fit the requirements of the build perfectly.

Clarion Builds is an innovative marketing program initiated by Clarion USA to tackle unique restoration projects of iconic cars and trucks in cooperation with key partners, hand-selected for each individual project. The program is designed to connect with new and existing fans who are car enthusiasts, automotive sports fans, journalists, historians, and anyone with an interest in design and style, through a mix of social and traditional media.

“From high performance specialty and power cables to RCA interconnects to fuse holders to any other accessory designed for automotive applications, Wirez products are considered as industry benchmarks,” stated Allen H. Gharapetian, Vice President of Marketing and Product Planning for Clarion Corporation of America. “We are excited to have Wirez join the Clarion Builds program and are looking forward to the audio and multimedia installation phase of the project where we’ll be digging in to our collective product line-ups to pick the very best in order to make sure our iconic BMW 2002 sounds as great as it should.”

“Partnering with Clarion for the Clarion Builds BMW project was a pretty easy decision for Wirez.” said Terry Letteney, president of Wirez Inc. “Everyone at Wirez is both a car and a car audio enthusiast – so the Clarion Builds program is far more than just a marketing opportunity for us as it provides us with a great chance to share our passion and enthusiasm for the automotive aftermarket industry with like-minded fans, enthusiasts and, of course, the rest of the Clarion Builds partners.”

The first Clarion Builds project, the ground up restoration of a 1974 BMW 2002, an iconic modern classic, will be a work of art at the completion of the project. Clarion and its key partners, including Wirez Inc., aim to bring fans and followers specific project details throughout the different phases until its full completion.

To find out more about the program, visit Clarion Builds at, watch the latest Clarion Builds video at or follow Clarion on Facebook at

About Clarion

Headquartered in Cypress, California, Clarion Corporation of America is a subsidiary of Japan-based Clarion Co. Ltd, which has been a consolidated subsidiary of the Hitachi Group since 2006. Clarion has been an international leader in car audio and electronics since 1940. The company is engaged in the research, development, engineering, design, manufacturing, sales and marketing of mobile entertainment, navigation, infotainment, communication, safety and security products for the automotive, marine, recreational vehicle, commercial fleet and heavy industry environments. Clarion has been the recipient of numerous excellence awards for design, innovation, support, manufacturing and product reliability from independent organizations. The company has marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the web at

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About Wirez Inc.

Wirez Inc., headquartered in Brampton, ON Canada is a manufacturer of premium car and marine audio installation accessories. From Power and Speaker Wire, to Interconnects and distribution blocks, All Wirez products offer intelligent performance-enhancing design features and value for dealers and consumers alike. Take your mobile entertainment system to a new level of performance with Wirez. Wirez Inc. is located on the web at

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Alyson Yarberry